Requirements
- NO experience with Google Ads required!
- Basic Browser Skills
- All you need is a laptop, tablet or smartphone with an internet connection!
Features
- Learn at Your Own Pace
- Learn from Experienced mentors
- Live Doubt Clearing Session
- 24x7 Support Available
- Lifetime Course Access
Target audiences
- Anyone who wants to master Google Ads Search, Display & Remarketing Campaign
- Small Business Owners who want to create their Google Ads campaigns by their own
- Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
- Marketing professionals who want a step by step guide on how to create successful Google Ads campaigns with high ROI
- Students who want to develop a set of professional marketing skills to find a new job
- Beginners and more advanced Google Ads users who want a professional tested step by step guide to achieve great results
About the Course:
Pay Per Click (PPC) is an internet advertising system meant to direct online traffic to particular websites where the
advertiser pays the publisher a certain price when an ad is clicked. PPC course will kick start with a focus on Google
AdWords, Facebook ads, Bing Advertisement, Google Analytics, Google Tag Manager. You will learn the concept of online
business models and advertising strategies with detailed and presentation led sessions covering basics to advanced
concepts of different digital marketing channel.
Course objective:
At the completion of this course, attendees will be able to;
- Understand the Concept of Online Business, Websites and Online Advertising
- Understand Search Engine Marketing and Social Media Marketing
- Use Google AdWords, Bing Ads, Facebook and Analytics
- Apply different business goals and most relevant campaigns types for them
- Research and Analysis before setting up the right campaign type
- Understand Platform Specific Options, Tools and learning to use them effectively
- Understand user behavior and optimizing landing page experience
- Set up tracking, reporting, and learning to optimize and monitor campaign effectively
- Understand Small to big performance hacks and client communication
- Setup and market your own profile online and how to establish yourself as expert?
Who can do this course?
Training program is primarily going to help all those readers who are into advertising and specifically those who aspire to make a career in Internet Marketing (Students / Jobseekers), Entrepreneurs, and Working Professionals.
Pre-requisites
Anyone who wants to learn how to grow business online should have a basic knowledge of website & Internet. Also,
understanding of the fundamental concepts of marketing, advertising, and analyzing product and audience will help you to understand the advance concept of PPC.
